FBA or FBM?
Let's Find the Right Fit for Your Handmade Shop
Most Amazon Handmade sellers spend way too long guessing at this β or pick one and hope for the best. This training breaks down both options, helps you decide what fits your products, and walks you through setup step by step.
If you've ever stared at Seller Central and thoughtβ¦
"Should I even be doing FBA? Is that possible for handmade products?"
It's the most common question Handmade sellers have β and the answer isn't the same for everyone. It depends on your products, your workflow, and how you want to grow.
"I don't understand shipping templates. What am I supposed to set?"
FBM setup involves shipping templates, handling times, and carrier options that feel overwhelming when you're just trying to get your shop live.
"Am I losing money on shipping without even knowing it?"
Between referral fees, FBA storage fees, and shipping costs, the numbers get confusing fast. Understanding how each method works is the difference between a profitable shop and one that's quietly losing money.
You don't need to guess at this. You need a clear breakdown β and a step-by-step path to get set up correctly.
There's no single "right" answer. But there is a right answer for you.
FBA and FBM are both excellent options β for the right products and the right sellers. The key is knowing which one fits your handmade business, and then getting it set up properly so you can start making sales with confidence.
That's exactly what this training does.
Introducingβ¦
FBA vs. FBM Training
A focused, beginner-friendly training that helps Amazon Handmade sellers understand both fulfillment options, make a confident decision for their shop, and get fully set up β step by step.
Here's everything inside the training:
LESSON 1
FBA vs. FBM Overview
~10 min
Get the full picture before you decide β no fluff, just what matters for
Handmade sellers.
What FBM really means: you store, pack, and ship every order yourself
What FBA really means: Amazon stores, packs, and ships for you
Side-by-side comparison of fees, control, time required, and customer experience
Who FBM works best for: custom, made-to-order, or personalized items
Who FBA works best for: ready-to-ship, repeatable, higher-volume products
π Download: "FBA vs. FBM Comparison Chart
LESSON 2
FBM Setup Walkthrough
~12 min
Everything you need to configure FBM correctly in Seller Central and start shipping with confidence.
What buyers see when they purchase an FBM item
Step-by-step setup of shipping templates in Seller Central
How to set processing times, handling times, and shipping regions
Amazon's Buy Shipping tool vs. carriers like PirateShip and ShipStation
How to manage returns and customer service inside Seller Central
π Download: "FBM Setup Checklist + Shipping Template Guide"
LESSON 3
FBA Setup Walkthrough
~15 min
How FBA works for Handmade sellers β and how to get your products prepped and sent to Amazon's warehouses.
What the Prime badge means for buyers and why FBA listings often rank higher
Step-by-step: enabling FBA in Seller Central and creating your first shipping plan
Labeling requirements: FNSKU barcodes, poly bags, packaging specs
How to print labels, choose a carrier, and get your boxes to Amazon
Pro tip: start small with 10β20 units to learn the process before scaling
π Download: "FBA Setup & First Shipment Guide"
LESSON 4
FBA Shipment Walkthrough
~13 min
Watch a real FBA shipment being created from start to finish β so you know exactly what to expect.
How to check your inventory and identify what you're sending
Creating a shipping plan β individual vs. case-packed items
Prepping and labeling each unit correctly before it leaves your hands
Packing boxes, printing labels, and dropping off with your carrier
How to track your shipment all the way through to "Available"
π Download: "FBA Shipment Walkthrough Checklist"
Is this training right for you?
β This is for you ifβ¦
You have (or are setting up) an Amazon Handmade shop
You're not sure whether FBA or FBM is the right fit for your products
You want a step-by-step walkthrough of whichever method you choose
You've been curious about FBA but assumed it wasn't an option for handmade products
You want to understand fees so you're not losing money without realizing it
β This is NOT for you ifβ¦
You don't have an Amazon Seller Central account and aren't planning to get one
You're looking for a full Amazon business course β this is a focused shipping training
You've already set up both FBA and FBM and feel completely confident in how they work
About your coach.
Meet Amy, a passionate entrepreneur who has been selling on Amazon Handmade since 2018 β consistently generating five-figure revenue in just 6β8 hours per week.
After figuring out the hard way what actually works on Amazon Handmade, she created Primed for Success to give other sellers a shortcut. No fluff, no overwhelm β just practical training and real support to help you build a shop that works for your life.
She's been through the FBA vs. FBM decision herself β more than once, across different products β and she knows exactly where sellers get tripped up and what actually matters when you're getting set up.
Guarantee
Because this course is short and designed to get you results fast, youβll have 7 days to explore the content and decide if itβs right for you. If itβs not, Iβll refund your purchase in full β no hard feelings.
Frequently Asked Questions
Can I really use FBA for handmade products?
Yes β with some caveats. FBA works best for handmade products that are consistent and repeatable, like jewelry, candles, prints, or packaged goods. If your products are fully custom or made-to-order for each buyer, FBM is usually the better fit. This training walks you through how to evaluate your own products.
What if I'm brand new to Amazon β will I understand this?
Absolutely β this is designed with new sellers in mind. If you haven't set up your shop yet, start with Handmade Setup Success first. Already have a shop? This is exactly where to go next. No prior Amazon experience needed.
What if I want to do both FBA and FBM?
You can! Many sellers run both β FBM for custom or personalized orders and FBA for their ready-to-ship products. The training covers both fully so you'll be equipped to set up whichever one, or both, makes sense for your shop.
Do I need a lot of inventory to start FBA?
Not at all. I recommend starting with just 10β20 units to learn the process before committing larger quantities. The training walks you through creating a small test shipment so you can get comfortable without overcommitting.
Will this work for my type of handmade product?
This training covers the full decision-making process β including a downloadable Decision Worksheet that helps you evaluate your specific products, storage situation, and shipping workflow. By the end you'll know exactly which method fits your shop.
Stop guessing at shipping and start selling with confidence.
FBA or FBM β one of them is the right fit for your products. This training helps you figure out which one, then walks you through setting it up correctly so you can focus on what you actually love: making things.
For $17, you get clarity, a complete setup, and the confidence to grow your Amazon shop the right way from the start.
7-day money back guarantee β no questions asked
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