Amazon Brand Registry Eligibility: Are You Ready to Protect Your Brand?
“Amazon Brand Registry is a program for brand owners designed to help protect their intellectual property, manage the accuracy of their listings, and grow their business.” - Amy Lineberry
Amazon Brand Registry offers a wealth of tools and protections for sellers, but are you eligible to join? If you’re a handmade seller or small business owner looking to take the next step, understanding the eligibility requirements is crucial.
Here’s a breakdown of what you need to join Amazon Brand Registry:
Trademark Requirements
Your brand name must have a registered or pending trademark in your respective country. Amazon only accepts trademarks from specific intellectual property offices. Learn why a word mark (text-based trademark) might be your best choice.
Brand Ownership
You must either own the brand or be an authorized agent filing on behalf of the brand. If someone is submitting for you (like an attorney), ensure proper authorization is documented.
Supported Countries
Amazon Brand Registry is available in 23 countries, with support varying by location. Whether you’re in Germany or the U.S., understanding your country’s requirements is essential.
Active Listings & Branding
Your product listings should clearly display your logo or brand name, which must match your trademark exactly. Amazon may request photos of actual products or packaging during the application process.
What Else You Need to Know
Prepare essential information like your trademark serial number, accurate brand name, and photos of your products. Amazon also allows optional fields like linking your website or social media accounts to validate your business further.
Exclusions apply to resellers and dropshippers, but if you’re a private-label brand owner, Amazon’s IP Accelerator might help you get started with a trademark.
Why It’s Worth It
Amazon Brand Registry provides unparalleled tools to protect your intellectual property, enhance your product listings with A+ content, and elevate your brand visibility. It’s a game-changer for any seller serious about scaling their business.
Ready to dive in? Check out my free Three-Step Easy Checklist to take the first step toward joining Amazon Brand Registry today!
