Amazon Handmade Just Changed How You Create Listings! Here’s What You Need to Know
“Struggling to create the perfect listing on Amazon Handmade? From crafting the right title to optimizing your keywords, I’ve got you covered!”- Amy Lineberry
Amazon Handmade Just Changed How You Create Listings! Here’s What You Need to Know!
If you’re an Amazon Handmade seller, you might have noticed a big change in how product listings are created. Amazon recently updated the listing experience, and if you’re not aware of these changes, you might end up confused or missing important steps when adding new products.
But don’t worry—I’ve got you covered! In this guide, I’ll walk you through exactly how to create an Amazon Handmade listing using the new system.
What’s New in the Amazon Handmade Listing Process?
Amazon has streamlined how Handmade sellers create listings, and the biggest change is that there's no longer a separate Handmade listing process. Instead, Handmade products are now listed alongside regular Amazon items, but don’t worry—your products will still be classified under the Handmade program as long as you follow the correct steps.
Here’s what you need to know:
✔ No more separate "Handmade" listing section —You now create listings using the same form as other Amazon sellers.
✔ New "Handmade Classification" field—You MUST mark your product as Handmade, or it won’t be categorized correctly.
✔ More variation options—You now have more choices for adding product variations like size, color, material, and more.
✔ Enhanced discoverability—Amazon claims this change improves visibility for Handmade products in search results.
Step-by-Step Guide to Creating an Amazon Handmade Listing (2025 Update)
1. Gather Everything You Need Before You Start
Before creating your listing, make sure you have:
✔ Product photos (Amazon allows up to 9 images; the first must be on a white background).
✔ Product title and keywords for search optimization.
✔ Pricing, SKU, and inventory details.
✔ A completed shipping profile (Unlike Etsy, Amazon requires you to set this up before creating a listing).
Amazon has been logging users out quickly, so having all of this ready will help you move through the process without interruptions.
2. Start Your Listing
✔ Go to Catalog > Add a Product from your Amazon Seller Central dashboard.
✔ Click Start with a Blank Form (since Handmade items aren’t in Amazon’s product catalog).
✔ Select your product category (Example: “Planner Stickers” under Office Products).
🚨 Important: The new system means Handmade products are mixed in with regular Amazon categories. Be sure to manually select the correct Handmade classification later.
3. Enter Product Information
Title & Keywords
✔ Include relevant search terms naturally in your product title.
✔ Use Amazon’s AI-generated listing tool (optional), but always review its suggestions for accuracy.
Product Photos
✔ Upload up to 9 images (the first one must be on a white background).
✔ Show your product in use, packaging, and different angles to help customers make a purchase decision.
4. Mark Your Product as Handmade!
💡 New Feature: You must now manually classify your product as Handmade.
✔ Find the Handmade Classification field under Product Details and select your type of Handmade product.
If you don't select this, your listing will be treated like a regular Amazon product, which means you’ll lost the benefits of the Handmade program.
5. Set Pricing & Inventory
✔ Choose your price and set your list price (Amazon uses this for strikethrough discounts).
✔ Enter your SKU (or let Amazon generate one automatically).
✔ Add handling time so customers know how long it takes before your item ships.
6. Add Keywords for Search Optimization
Amazon Handmade doesn’t use “tags” like Etsy. Instead, you get a search term box for keywords.
✔ Do NOT repeat words (Example: If you list “Planner Sticker,” you don’t need “Planner Stickers”).
✔ Use synonyms and phrases customers might search for (Example: “Goal Tracker,” “Journal Stickers,” “Rating Labels”).
✔ Save an extra keyword box for seasonal terms like “Christmas Gift” or “Mother’s Day Gift” to boost sales during holidays.
7. Save & Submit Your Listing
After entering all the required details, hit Submit! Your listing may take 15 minutes to 24 hours to appear in search results.
Final Thoughts on the New Handmade Listing Process
This update changes how Handmade sellers create listings, but it also improves product visibility and provides more options for customization. The key takeaway?
Always remember to classify your product as Handmade!
If you’re ready to start selling on Amazon Handmade, grab my free 3-step checklist to make the process easier. And if you have any questions, drop them in the comments—I’m happy to help! 😊
