How to Get More Sales on Amazon Handmade with 4 Simple Maker Profile Tweaks

"You're going to make more money in your Amazon Handmade store if you have the right maker profile set up."- Amy Lineberry

How to Get More Sales on Amazon Handmade with 4 Simple Maker Profile Tweaks

If you've been wondering how to get more sales on Amazon Handmade, I want to let you in on something a lot of sellers skip right over: your Maker Profile. It's one of the most underused tools you have, and just 4 simple tweaks to your Maker Profile can drastically boost your sales on Amazon Handmade — no new products, no extra ads, no algorithm magic required.

Why Your Maker Profile Matters More Than You Think

When I first got approved for Amazon Handmade, I'll be honest — I filled out the bare minimum on my Maker Profile and moved on. I figured shoppers cared about my products, not about me. It took me a while to realize that was leaving money on the table.

Here's the thing: Amazon Handmade is built around the idea that people are buying from a real person, not a faceless warehouse. Every product listing links back to your Maker Profile, and that profile is basically your storefront's "About" page, portfolio, and free advertising space all rolled into one. If it's empty or half-finished, you're missing a huge opportunity to build trust, show off your brand, and — most importantly — get more eyes on more of your products.

The best part? You can fill out your entire Maker Profile while you're waiting on Brand Registry or working on your product listings, so there's no reason to put it off. Let's walk through the four sections you need to know, and exactly how to fill them out for maximum impact.

Watch the Full Walkthrough

I actually recorded a full video walkthrough of these four sections, including screenshots of exactly what each one looks like inside Seller Central. If you'd rather watch than read, check it out here:

Watch: Maker Profile Setup Walkthrough

Now let's break down each section.

1. Profile Information: Your First Impression

This is the foundation of your Maker Profile, and Amazon requires you to complete every part of it before it goes live.

Start with your profile photo. A lot of sellers — myself included — use their brand logo here, but you can absolutely use a personal photo if that fits your brand better. There's no wrong answer; it just depends on how you want to show up in your store.

Next, you'll fill in your "craft" — a short text box with a character limit. Don't overthink this. If you make multiple types of products, pick a category that covers them all. For example, instead of listing out every product, you could simply put "wedding decor" and let that umbrella cover everything from signs to favors to centerpieces.

There's also a longer field for describing how your products are made. Technically this one allows a lot more characters, but resist the urge to write a novel. Remember, buyers are going to read this, so keep it clear, friendly, and easy to skim.

You'll also need to indicate whether you accept custom orders. If you select yes, you'll be prompted to enter your typical processing time. I have mine set to 7–10 days, which gives me enough buffer to design, produce, and ship custom stickers without feeling rushed. Don't be afraid to pad this a little — customers appreciate accurate expectations more than a fast number that stresses you out.

Finally, you'll enter your country and zip code. These won't show up directly on your Maker Profile page, but they do appear next to your listings — buyers will see your brand logo along with a little location marker (mine shows North Carolina), which adds a nice local, handmade touch to your listings.

2. Images: Make Your Profile Look Like a Real Brand

Here's where a lot of sellers drop the ball — and where you can really stand out.

If you skip this section, your Maker Profile defaults to that basic information page with no visuals, which doesn't do much to build trust or showcase your brand. But if you take the time to add images, your profile suddenly feels like a real, professional storefront.

The first image you'll upload is a banner photo that spans across the top of your profile, similar to the banner you'd see on an Etsy shop. This is prime real estate for a branded photo — your logo, your products, or a styled shot that represents your business. I had some brand photography done specifically for this, and it makes a noticeable difference in how polished the profile looks.

You can also add up to three additional photos of your studio, your process, or your products. Here's the part I think is really cool: if you upload a lifestyle photo with multiple products in it, you can link each individual item directly to its listing. So if a shopper lands on your Maker Profile and sees a candle they love sitting on a styled shelf, they can click right through to that candle's listing. It's essentially a free, shoppable lifestyle photo — don't skip it.

3. More About You: Let Your Story Sell for You

This section is completely optional, but I'd put it near the top of your priority list anyway, because it does something your product listings can't: it lets people connect with you as a person.

One of the biggest advantages handmade sellers have over big brands is that buyers genuinely like supporting real people. This section is your chance to lean into that. Share why you started your business, what inspires your designs, and what makes your brand "you."

There's a dedicated spot for your inspiration — for me, that's productivity tools, office supplies, and stationery, which shapes a lot of the stickers I design. Don't be afraid to get specific here; specificity is what makes a story memorable.

You'll also have the option to add your social media handles, which I highly recommend doing. Not every Amazon seller gets this option, so it's a real advantage. Linking your Instagram or Pinterest gives shoppers a way to see your behind-the-scenes process, sneak peeks of upcoming products, and the personality behind your brand — all of which builds the kind of trust that turns browsers into buyers.

4. Featured Products: Your Free Advertising Space

The last section is your featured products, and you get to choose up to four. Think of this as free advertising real estate that Amazon is handing you — use it.

You have full control over what goes here, so get strategic. You might feature your newest releases to drive early traction, your bestsellers to lean into social proof, or an item that's currently on sale to nudge people toward a purchase. There's no single right answer, and you don't have to set it and forget it — I'd recommend rotating these periodically to keep your profile feeling fresh and aligned with what's currently happening in your shop.

Bringing It All Together

None of these four tweaks require new inventory, new photography skills (well, except maybe that banner image), or a huge time investment. What they do require is just sitting down and actually filling out the sections Amazon already gives you — sections that a lot of sellers leave blank or half-done.

Your Maker Profile is one of the few places on Amazon where you get to tell your story, show your personality, and put your products in front of shoppers in a totally different way than a standard listing. If you haven't touched yours since you got approved, this is your sign to go give it some attention.

Want More Help Setting Up Your Amazon Handmade Shop?

If you're just getting started — or if your account setup still feels a little overwhelming — I put together Handmade Setup Success, a mini course that walks you through setting up your Amazon Handmade account step by step, including details like your Maker Profile.

Check out Handmade Setup Success here

And if you found this helpful, be sure to subscribe to my YouTube channel — I'm building out a full series covering everything from account setup to seller central navigation, so you'll always have the next step ready when you need it.