“Protecting your intellectual property should be at the top of your list. With Amazon Brand Registry, you gain the tools to safeguard your brand, enhance visibility, and stand out in a competitive marketplace.” - Amy Lineberry

If you’re a handmade seller on Amazon, have you tapped into the power of Amazon Brand Registry? This invaluable tool isn’t just about protecting your brand—it’s about unlocking a world of opportunities to grow your business, stand out from the competition, and drive more sales.

In this blog post, I’m sharing why Amazon Brand Registry is worth it and how it can transform your handmade business. Whether you’re just starting your Amazon journey or already selling, Brand Registry offers powerful features you don’t want to miss.

Why Join Amazon Brand Registry?

• Protect Your Brand Identity:

Brand Registry helps prevent unauthorized sellers from infringing on your intellectual property. It’s your safeguard against counterfeiting and listing hijacking, making it easier to protect your business both on and off Amazon.

• Access Enhanced A+ Content:

Create visually stunning and professional product pages that captivate buyers. With A+ content, you can add more images, compelling text, and enhanced visuals to make your listings stand out.

• Boost Product Visibility:

Brand Registry gives you access to valuable tools like Sponsored Brand Ads, advanced search term reports, and a customizable Amazon Storefront to increase your visibility and sales.

• Build Trust with Customers:

Your business appears more polished and professional when you’re a part of Brand Registry, which builds customer confidence and drives repeat purchases.

• Long-Term Growth Insights:

Dive into advanced analytics that show how customers engage with your brand. From purchasing behavior to search terms, you’ll gain insights that help you optimize your listings and advertising.

The Key to Joining Brand Registry: A Trademark

Before you can access Brand Registry, you’ll need to apply for a trademark for your business name in your respective country. While the process takes some time, the benefits of being brand registered far outweigh the effort. Plus, starting early ensures you don’t lose your sales momentum down the road.

Brand Registry is an invaluable investment for handmade sellers who want to grow, protect, and scale their business on the world’s largest marketplace. Ready to get started? Be sure to check out my free Three-Step Easy Checklist to help you set up your Amazon Handmade storefront.